Update: due to ESRI map viewer unfixed bug, you can't re-order pop up field by using ESRI map viewer. 
The work around is to use old ESRI classic map viewer instead of new map viewer
 

 
 
 
 

 
 
 
 
 

 
 
 
 
 
 
 
 
 
Warning: due to ESRI map viewer unfixed bug, you can't re-order pop up field by using ESRI map viewer. 
1.  re-order pop up fields, add, remove, etc
 

 
 
 
 
 

 
 
 
2. set visible range

 
 
 
 
3. set label 
